Ideas for social media posts for doctors.
Medical Marketing
Author: MedicosDocModified date:
If you are a doctor or health professional in Colombia and you want to start publishing on your social networks but do not know what to put, in this article we provide you with some ideas so that you can start to become known on social networks such as Instagram and Facebook.
What should a doctor post on social media?
- Biography of the doctor
- Associations where it belongs
- Insurance accepted
- Before and after patients
- Patient testimonials
- List of services
- Answer general questions about your specialty
- Promote the technology used in your practice
- The benefits of prevention
- Recommendations for before or after having a procedure or surgery
- Explain how a treatment works
- Explain the symptoms of a disease
What should a doctor not post on social media?
- Show very impressive photos.
- Avoid photos where blood or needles appear
- Shocking surgery videos
- Pictures of patients without requesting written authorization
- Material taken from other colleagues' networks
How often should a doctor post on social media?
Our recommendation is to post when you have something good to say. If you have the time and willingness to post on a daily basis, it would be ideal, always be of interest to your audience. Posting meaningless content just for the task of posting something can have the opposite effect where your audience will get bored and stop following you. Remember to publish at least a couple of times a month to stay in the memory of your followers.
5 Tips that doctors should keep in mind for their social networks
- Use hashtags in your posts
- Create a good profile that includes contact information (telephone address, city, country, link to your website), a paragraph explaining your specialty and why you would be the best option. Remember that using emojis makes reading easier.
- Reply to all comments and messages received.
- Publish in the stories section and in publications
- Use tools like Canva or Adobe Spark to professionally design publications.
Remember that for your social networks to work you must dedicate time and be consistent with your efforts. It is important to know that to have any immediate results you must pay for ads. Otherwise you should build your audience as time goes on and your posts generate interest.
If you want to know more digital marketing strategies for doctors in Colombia, ask an advisor at Medicosdoc.com